The Innovation Silver Bullet

The success of innovation is dictated by the culture of innovation that exists. The willingness to believe, experiment, and fail is critical. Thousands of Masters students graduate globally every year with an Innovation Management degree - I know because I’ve taught Innovation Management Masters students. Once graduated, they all know how to ‘innovate’, but how many are allowed to innovate by their employers? The challenge is never for a lack of ideas, knowledge or opportunities, but courageous leaders and a culture that empowers others to take action on groundbreaking ideas.

For further proof, I’ll hand it over to Astro Teller:  “X is a moonshot in and of itself, but unlike most things at X, our breakthrough idea isn’t a technology. It’s our people. It’s about engineering a culture and designing an organization that can overcome the powerful forces that cause humans to retreat to the comfortable and conventional.”